Great Lakes State of Analytics Benchmark Study

Today’s world runs on data…getting value from that data requires analytics.

In a rapidly evolving world where data is continually transforming how organizations identify new ways to improve their competitive position and sustainability within it, applying analytics to data has not only become beneficial - but essential in business. Data analytics plays a vital role in firms of all sizes and in nearly every industry.


2022 Great Lakes State of Analytics Benchmark Study

WIT’s inaugural (2022) Great Lakes State of Analytics Benchmark Studyˢᵐ was developed to provide the marketplace with critical insights regarding the current state, management, utilization, and distribution of data & analytics throughout organizations. The study consists of online interviews with business and technology professionals from largely upper mid-market organizations headquartered in the state of Michigan.

This report will provide the following:

  • The current state of data analytics (adoption, management, distribution, and strategy) throughout organizations

  • Which technology/tools companies use for analytics

  • Where analytics is parked in an organization

  • What data platforms are being used for analytics needs


WEBINAR: the Great Lakes Current State of Analytics in Michigan

A live presentation of results from our 2022 Great Lakes State of Analytics Benchmark Study was held via webinar on September 22, 2022.

Learn more about the current state of analytics in Michigan and how businesses utilize and analyze the various streams of data they generate, and how that data is used to make key decisions.