Great Lakes Business Intelligence & Big Data Summit - 2018 

The Great Lakes Business Intelligence & Big Data Summit was held on March 15, 2018 at the Detroit Marriott Troy. It was a successful event that brought over 300 IT and BI professionals together for one day to exchange innovative ideas, network and glean some insights from real-life case studies.

We had great speakers who joined us to discuss the psychology of data visualization, innovative use cases for IoT and machine learning, and success stories of implementing master data management. Additionally, new this year we offered hands-on workshops to allow attendees to work directly with analytics tools.  

Check out some of the valuable materials from this event! 

Jennifer Horne, idashboards 

The Design and psychology of DATA Visualization

Jennifer discussed the science of perception to better understand why dashboards and data visualizations are critical to today’s business environment, and what principles we can employ to create more effective and impactful data visualizations.

Sarah Green, Consumers Energy

Generating business value from analytics - Establishing an Analytics practice 

Sarah discussed her experience building an analytics practice with sales and marketing data in less than a year. She goes into detail about the challenges they faced, lessons learned, tools and technologies used, and most importantly, the business value that was generated.

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